QR code use is growing as one of the latest advances in mobile phone app technology to mobilize your business. Smartphone users can scan a special QR code in print magazine advertisements, in cars, on business cards and product packaging, temporary tattoos, and even clothing labels to jump instantaneously to a web address to capture information. If you are unfamiliar, a QR (Quick Response) code is a type of two-dimensional barcode that was first designed for the auto industry in Japan back in 1994. QR codes are labels with information attached to them, which can be read by machines. They have become widely popular not only due to their fast readability, but also based on their large data storage capacity in comparison with UPC barcodes.
QR Codes & Mobile App Integration
QR codes can be placed in any location and offer a seamless approach to endless scenarios of information gathering and sharing through the use of smartphone apps. Used in conjunction with enterprise business solutions, the QR code value-add is immediately clear providing: brand mobile marketing, instant website access, easy access to stored payment options, government clearance, tracking manufacturing parts, access to online videos and product reviews, viewing a virtual home tour from a ‘For Sale’ sign, and even gathering nutritional information from a box of cereal. With QR codes, both companies and consumers alike are able to make use of information exchange in a more valuable way. And, many experts foresee that QR codes will become more and more commonplace worldwide.
Live Omnis Studio QR Demo
To showcase Omnis Studio, the new BlackBerry®10 (BB10), and QR code integration — the Omnis development team built an Omnis Studio demo app to illustrate how QR codes might be used on the BlackBerry Z10 in the enterprise. This newly built demo app was easily created in only one month’s time after the BB10’s January 30th release in the UK so that we may preview it at the BlackBerry Experience Forum Partner Vendor Showcase recently held in London on March 6 and upcoming in Paris on March 19 and Frankfurt on March 20. The BlackBerry demo illustrates a fictional fruit wholesale company, “Blythberries”, based in the Blyth Valley in Suffolk, UK. The demo app records the stock levels of different fruit inventory and allows the user to increase or decrease quantities by scanning QR codes for each type of fruit. The “Blythberries” demo app is running inside a native BlackBerry wrapper, which provides access to QR scanning and geographic positioning capabilities of the BlackBerry Z10 device.
Posted by: Omnis Blog Team